Neck Lanyards are Great Promotional Tools

Neck-lanyardsThe marketing circles constantly think about something new that they can use as a promotional tool during a trade event to advertise their brand. A lot of companies have taken advantage of neck lanyards for their marketing efforts, but some still fail to notice that these can really be great promotional items. Most of them still use old branded giveaways such as mugs, pens, umbrella, etc. However, these gift items will only receive little attention at a trade show because the representative of the company will not be able to wear them during the event. This will prevent the brand from being displayed the entire time.

Lanyards as a Marketing Product

Lanyards are actually strong marketing products for all types of business. The staff can wear them for a functional purpose to display their ID and carry other things. At the same time, it will display the brand with the company logo and a specific message. In general, consumers are swamped with signs and banners in a shopping environment that is why they often miss the messages on these signs. It will be given more attention if promotions are placed in somewhere unique like neck lanyards.

Free Lanyards for the Event

Some companies actually know they need lanyards during an event, but they simply do not have the budget to produce them. This is actually the perfect time for them to start thinking about the marketing power of lanyards. The company can invite a sponsor for their event who would agree to get their brand advertised in front of everyone. When a company gets a sponsor or multiple sponsors, it can cover the expense of creating custom lanyards. Because of the size and nature of neck lanyards, it is possible to have multiple brands and logos printed on them.

The Safety Roles of Lanyards

Surprisingly, lanyards play an important role in safety at events, worksites, and offices around the world. Although they are most of the time just viewed as a simple tool used to display identification, there are features of lanyards that contribute a lot in keeping people safe.

Preventing Unauthorized Access

When it comes to safety, preventing access to certain areas is the most common benefit of lanyards. Office buildings in most major cities provide a lanyard with accompanying ID to visitors upon check-in at the reception. This will allow them to present themselves as authorized visitors of the building. Often, this will be given in exchange for a driving license or other identification for preventive measures for anyone who tries to enter the premises for illegal purposes.

The card attached to the neck lanyards may have a radio-frequency identification or RFID chip. This means that when they enter the elevator, they need to scan the card to gain access to it and go to the floor they wish to visit.

Security at Events

Lanyards are commonly used at conferences, music festivals, and other events. More and more organizers are taking the necessary measures to boost their security. Most of them use lanyards and incorporate reflective materials on them. Moreover, they sometimes use dye sublimated lanyards, which are very difficult for others to replicate because this type allows full color artwork with digital quality imagery and colors on display. Because they are hard to copy, these lanyards turned into a secure means of identification.

If more companies will realize the importance of using neck lanyards as part of their marketing strategy, it means that they will be able to save money in their promotional efforts. Lanyards are quite useful not only for identification purposes, but also in terms of boosting the brand of a certain company.