Neck Lanyards are Great Promotional Tools

Neck-lanyardsThe marketing circles constantly think about something new that they can use as a promotional tool during a trade event to advertise their brand. A lot of companies have taken advantage of neck lanyards for their marketing efforts, but some still fail to notice that these can really be great promotional items. Most of them still use old branded giveaways such as mugs, pens, umbrella, etc. However, these gift items will only receive little attention at a trade show because the representative of the company will not be able to wear them during the event. This will prevent the brand from being displayed the entire time.

Lanyards as a Marketing Product

Lanyards are actually strong marketing products for all types of business. The staff can wear them for a functional purpose to display their ID and carry other things. At the same time, it will display the brand with the company logo and a specific message. In general, consumers are swamped with signs and banners in a shopping environment that is why they often miss the messages on these signs. It will be given more attention if promotions are placed in somewhere unique like neck lanyards.

Free Lanyards for the Event

Some companies actually know they need lanyards during an event, but they simply do not have the budget to produce them. This is actually the perfect time for them to start thinking about the marketing power of lanyards. The company can invite a sponsor for their event who would agree to get their brand advertised in front of everyone. When a company gets a sponsor or multiple sponsors, it can cover the expense of creating custom lanyards. Because of the size and nature of neck lanyards, it is possible to have multiple brands and logos printed on them.

The Safety Roles of Lanyards

Surprisingly, lanyards play an important role in safety at events, worksites, and offices around the world. Although they are most of the time just viewed as a simple tool used to display identification, there are features of lanyards that contribute a lot in keeping people safe.

Preventing Unauthorized Access

When it comes to safety, preventing access to certain areas is the most common benefit of lanyards. Office buildings in most major cities provide a lanyard with accompanying ID to visitors upon check-in at the reception. This will allow them to present themselves as authorized visitors of the building. Often, this will be given in exchange for a driving license or other identification for preventive measures for anyone who tries to enter the premises for illegal purposes.

The card attached to the neck lanyards may have a radio-frequency identification or RFID chip. This means that when they enter the elevator, they need to scan the card to gain access to it and go to the floor they wish to visit.

Security at Events

Lanyards are commonly used at conferences, music festivals, and other events. More and more organizers are taking the necessary measures to boost their security. Most of them use lanyards and incorporate reflective materials on them. Moreover, they sometimes use dye sublimated lanyards, which are very difficult for others to replicate because this type allows full color artwork with digital quality imagery and colors on display. Because they are hard to copy, these lanyards turned into a secure means of identification.

If more companies will realize the importance of using neck lanyards as part of their marketing strategy, it means that they will be able to save money in their promotional efforts. Lanyards are quite useful not only for identification purposes, but also in terms of boosting the brand of a certain company.

Don’t Leave it to the Makers to Decide: Important Things to Know When Ordering Neck Lanyards

The common misconception about neck lanyards is they are all the same because they serve the same purpose. However, getting to know more about your options when ordering this essential accessory helps ensure that you get the best value for your money.

There are actually different methods of lanyard imprinting and each one has its own pros and cons.

Hot Stamping

neck-lanyardsHot stamping is the process of transferring the color from a thin film to a blank lanyard by applying pressure and heat using metal plates. Polyester is the ideal material for this process because it does not fully absorbs the color of the design and blots it like cotton does or easily smudges just like nylon.

Hot stamping is the most affordable and fastest method in adding designs, even the most intricate ones, to blank lanyards. However, this is only recommended for neck lanyards that are only for short-term use as the imprints can easily fade over time.

Screen Printing

Silkscreen printing, also known as screen printing, is the most widely used lanyard imprinting method. It is done by adding “ink” or a coloring material to a very fine screen, which is inlaid with the preferred cut for the design or logo, and running a rubber scraping spatula over it to press the ink to the material and even it out.

This process produces more durable designs than hot stamping, but cost more because it is manually done, including the drying process. Additionally, the designs are also mostly limited to one to three colors because it is added one by one on the material using different screens. Most lanyard makers add curing agents to the ink to increase the design’s durability.

Dye Sublimation

Dye sublimation addresses both the problem in hot stamping and silkscreen printing. Just like hot stamping, it primarily uses heat to transfer color to the lanyard material, only the colors in this process really seep to the fabric, making it permanent. It has very good durability, but unlike silkscreen printing, it is not limited when it comes to the design intricacy and colors. However, dye-sublimated neck lanyards cost more than other types of lanyards and usually must be ordered in bulk.

Embroidered

This process requires the text or logo to be sewn in to the fabric of the lanyard, making it permanent like in dye sublimation. However, the design intricacy level allowed highly depends on the skill of the sewer. This cost higher than other types of imprinting methods, but is the most customizable as individual names can be embroidered on the fabric aside from the general design. Woven lanyards require low minimum purchase and usually take longer for the order to be completed.

Imprinting Methods for Other Parts

When neck lanyards use other materials such as vinyl or aluminium for badge reels or other hardware, which is also required to be imprinted, other types of imprinting processes are used. These are full-color printing, laser-engraved printing, and embossed printing.

Full-color printing is used when a colored image needs to be printed on a non-fabric part, such as in retractable lanyards. However, this process is best used only on vinyl.

Laser engraving is used when lanyards use aluminium or other type of metal for its parts, such as dog tags. This is a superior imprinting process as it ensures text and logo would be visible on the majority of the duration of the metal’s lifespan.

Embossed printing is another method commonly used for printing metal parts of neck lanyards. This process is also known as metal stamping and is achieved by raising parts of the metal to form the desired text or logo.